College Colors Day – the annual holiday that celebrates collegiate fandom – returns on Friday, September 3. The 17th annual College Colors Day encourages Saint Joseph's fans from coast-to-coast to don their favorite Hawk Hill apparel on a single day to showcase how athletics can bring people together.

Created by Saint Joseph's University exclusive licensing partner, CLC, College Colors Day unites St. Joe's fans across the country in showing their passion, spirit, and the joy of supporting the Hawks by wearing their favorite Crimson and Gray gear.  Hawk Hill fans are encouraged to share their pictures and videos on social media using #THWND and #CollegeColorsDay, and tagging the SJU Athletics accounts on Instagram (@sjuhawks_athletics) and Twitter (@SJUHawks) to interact with your fellow Hawks.

"The connection that Saint Joseph's fans have is so powerful because it's about belonging to a passionate community bound together by common traditions and spirit," said Nicole Armentrout, Senior Vice President, Marketing at CLC. "Coming off an unprecedented year for fans due to the COVID-19 pandemic, this year's College Colors Day highlights that feeling when you can reunite with other St. Joe's fans to cheer on your team. We can't wait to see thousands of Hawks fans posting pictures of themselves wearing their Hawk Hill gear on College Colors Day to share their excitement for the athletics seasons."

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In addition to showing their spirit, St. Joe's fans are invited to visit www.CollegeColorsDay.com for more information, graphics and resources to celebrate College Colors Day, including a "meme generator" to create fun, shareable memes focused on their fandom.

College Colors Day offers Saint Joseph's fans everywhere an opportunity to reignite the connection and camaraderie formed by wearing their Crimson and Gray. Whether it's the joy of attending a game in-person for the first time since the pandemic or gathering again with friends to watch from home, every fan is encouraged to show what "That Feeling When" means to them this College Colors Day.

About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.